"There are many effective, perceptive people the PR game, but very few who have the same shrewd, strategic approach as Chris. With an emphasis on business development, a keen eye for opportunity and an innate understanding of get to get your message across, Chris is great at making plans and then – crucially – putting them into action.
I've worked with Chris on several projects over the years. For the Scottish Music Industry Association, Genuine are in their second year of taking care of the Scottish Album of the Year (SAY) Award PR and communications and have proven themselves to be a vital part of our marketing machine. Through his business and mine (Inner Ear) we have also worked on complementary elements of the XpoNorth creative industries convention in Inverness.
What he has achieved with Scotland Re:Designed in terms of export opportunities and attracting inward investment is significant. Chris and I also sit on several government, public sector and industry advisory groups together and I find his contributions valuable, insightful and authentic."
- Dougal Perman, Chair, Scottish Music Industry Association
"Genuine worked on the development of the Scottish Music Awards (the Tartan Clefs) for ten years, and their tireless hard work helped make the event a highlight of the Scottish calendar, raising a significant amount of profile and funds for the Nordoff-Robbins charity."
- Donald MacLeod, Chairman, Nordoff-Robbins Music Therapy in Scotland
"Thank you to all the team... passionate, inspiring and genuine."
- Gerald Capaldi, Owner at MacGregor and MacDuff
"Chris and his team at Genuine achieved extensive coverage for Harris Tweed Hebrides. Their commitment to the project was admirable and even after the initial hit they continued to follow up many different leads for us. I can highly recommend both their professionalism and their knowledge of the textile industry."
- Mark Hogarth, Creative Director, Harris Tweed Hebrides
"Chris & his team are very passionate, knowledgeable and experienced in their work, and have many strong top flight media contacts. We have seen the results and respect them. They can be counted on to help whatever the project, and are always a pleasure to have around to help deliver the goods with a down to earth and fun, yet hard working attitude."
- Sarah Murray, Owner/Buyer, Jane Davidson in Edinburgh
“The Scottish Album of the Year (SAY) Award exists to celebrate, promote and reward the most outstanding Scottish albums released each year. Shining a light on the incredible strength and diversity of our artists’ creative output, The SAY Award is responsible for a surge in musical discovery and an explosion of impassioned debate on social media.
For our 2017 campaign we were delighted to work with Genuine PR and we saw The SAY Award reach and engage more music fans than ever before. Creative, passionate and driven, Chris and the rest of the team continually went above and beyond to ensure the albums and artists celebrated gained as much exposure as possible, with fantastic coverage across online, print and broadcast.
As we enter the eighth year of The SAY Award in 2018, we’re extremely thankful for the hard work of Genuine last year. We look forward to seeing the award grow further, and are perfectly placed to reach and engage domestic and international music fans in more fantastic Scottish records.”
- Robert Kilpatrick, General Manager of the Scottish Music Industry Association
“Genuine Scotland, led by Chris Hunt, played a pivotal role in the development of Renfrewshire Council’s thinking on how to bring new creative fashion and textile activity to Paisley and how to capitalise on the town’s Paisley Pattern heritage and the unique Paisley Pattern design archive help in the Museum.
Chris and his team played a central role in the development of both the strategy and delivery of the successful “Paisley Make” brand and programme, which featured strongly in Paisley’s bid to be UK City of Culture in 2021. Chris’s high quality strategic advice is grounded in his expert knowledge and insight into the fashion industry and he was able to use his extensive network of industry contacts to draw in strong support for the Paisley Make programme from key UK and international industry players that would have otherwise been out of reach of the Council and its local partners.”
- David Amos, Head of Policy and Commissioning at Renfrewshire Council
"Genuine have helped our new business to develop and grow in a short space of time. With their wide array of contacts we are known both nationally and internationally thanks to a long and successful relationship."
- John & Gillian Quigley, Owners of Red Onion
"I worked with Chris for several years while his PR company looked after our portfolio of Italian spirits at Gruppo Campari. Chris and his team are a hard working, conscientious and creative crew who really helped bring our brands back in to the lime light. Genuine played a big part in Aperol's rapid growth in the UK market as well as restoring Campari's 'cool' credentials by getting the brand in front of the right media."
- Ben Pick, Senior Brand Manager at Gruppo Campari
"Chris Hunt and the team at Genuine PR are first class operators with a broad reach across all old and new media formats, their speed of reaction and execution of detailed plans are second to none. Our brands benefitted first hand from the growth in Trade and Consumer awareness supported by their active PR programme - I'm very happy to endorse Chris and the Genuine team to any other brand owners looking for a strong PR Partner"
- Chris Jones, Brand Agency Director at Catalyst Brands
"I have had the pleasure of working with Chris on some big hitting brands over the past few years, and I can honestly say that the work that he and his team deliver at Genuine is second to none. Their creativity, can-do attitudes and strategic minds bind PR strategies together and elevate the brands that they work with. After years in the industry Chris' world-wide experience and his many connections are worth their weight in gold, and the best part of all of this is, he is - genuinely - lovely."
- Gilly Bain, Director at YOURgb Events
"Genuine provide vision and insight before the event, sparkle at the event and client support throughout. Hard working and committed, the teams' knowledge can bring a brand to life in many ways from resuscitation to reinvigoration! Or they will simply bring the great and the good to the party. Fun to work with!"
- Alan Miller, UK Brand Manager, Bombay Sapphire
"Chris is a dedicated and committed driving force for fashion in Scotland. He understands the needs of the sector and has its confidence. He has vision and creativity and can bring vision into reality in his projects. Chris might deliver more than you ask for!"
- Caroline Parkinson, CP Creative Project Management
"The GSWS Design Collective supported emerging fashion designers to show at London Fashion Week and to date has supported the likes of Christopher Kane, Jonathan Saunders, Brazen, Aimee McWilliams, Deryk Walker, Jamie Bruski Tetsill, Scott Ramsay Kyle among many others. Unlike other (short lived) fashion initiatives I was truly impressed with Chris Hunt’s ability to see past a ‘champagne reception’ and to consider the longevity of the project from the outset and how he sought to (and does) genuinely support emerging designers in practical and tangible ways."
- Jimmy Stephen-Cran, Head of Fashion & Textiles, The Glasgow School of Art