Public Relations is the art of getting your brand story across to influencers and listeners, to drive sales & design perception. Genuine create brand stories worth telling, and tell stories worth knowing. Chris knows an opportunity when he sees one, and understands how to leverage it for optimum results, using a way with words, personable approach and a contact book which is second to none.
Brand Strategy & Development
Brand Strategy & Development are crucial to business success. Genuine can analyse the market place and your brand to create strategies that help you to establish your identity and voice, while maximising and aligning messaging. From drinks to fashion and beyond, Chris will help you tell your story.
Fashion & Interiors Shoots, Shows & Award Presentation Production
Fashion and interiors shoots, shows and award presentations require a keen eye for detail and a creative mind. Over the years Chris has worked with a number of fashion and interiors designers, retailers and organisations to deliver impactful showcases, photoshoots and presentations. If you’re in the design and retail industries get in touch so that he can do the same for you!
To build your full public relations campaign Genuine can use a mix of paid, earned & owned media activities to build your audiences, and help your customers gain in-depth awareness of the features and benefits of your brand. Working regularly with trade and consumer print, digital, broadcast media, bloggers, influencers and other people and channels to ensure and offer effective solutions.
Events allow face to face opportunities for your brand to communicate with trade, consumers and influencers. By building an event, or doing PR for festivals and events to sell tickets, or as part of the marketing mix for a brand activation, Genuine can maximise results and leverage connections for you.
Digital & Creative Design
Digital platforms allow everyone to connect better with customers and stakeholders, sharing ideas and engaging consumers. Genuine can help you integrate digital into your business and campaigns across a range of industries. Chris understands how important first impressions are; and the way in which consumers respond to brand messages. Chris’s creative design work is designed with the full marketing mix in mind, creating visual stimulation that makes a lasting impression.