Genuine revitalised the Aperol brand in the UK, whilst also working for them in other EU emerging markets, ultimately taking home the International Spirits Challenge Marketing Award in 2015 for making the brand a household name for its owners. We provided a full PR service for Aperol & Aperol Spritz across all UK media, achieving a breadth of coverage across Digital, Print and Broadcast mediums, including strategy and internal comms with sales and ultimately writing the global roll out.
Scottish Interiors LDN
Branding, Website, Brochure, Media / Buyer VIP Breakfast & Guest List Management were all completed for this interiors and textiles networking event for global interior designers, architects, influencers and trend-setters, which also included an evening reception.
Scottish Music Awards
Creating a nationwide press campaign for the Scottish Music Awards in order to raise funds for music therapy charity Nordoff Robbins Scotland, helping take the annual event to become a major fixture on the annual live music industry calendar over 10 years.
Developing brand relationships with key UK media channels and outlets for Glen Grant across a number of new expressions, enabling them to reach new and key accounts through carefully curated and immersive experiences, events, allowing audiences to engage with the brand and in turn producing positive and robust media exposure in major UK titles.
Dr Andrew Murray Run The World
International press campaign for Andrew Murray, a GP, and the Scottish Government’s Physical Activity Champion running seven ultra marathons on seven continents over seven consecutive days.
PaisleyMake was born as part of Renfrewshire Council’s regeneration strategy with the OECD. We designed and delivered a Strategy to recruit major international brands and media to visit Paisley and secured contributions to help breathe new life into the town via its textiles heritage and previously unseen collections, in collaboration with the Museum & Art Gallery.
The project also delivered numerous workshops in local schools, colleges, and a major four day festival with over 25 events, plus forging partnerships with local businesses, securing support for a local makers centre, and organising a five-day showcase of Paisley during London Craft Week including exhibitions, workshops, evening reception at the beautiful, Dover House, and all the while building a new archive of new product development with some of the UK's top designers and retailers, and photoshoots.
The Icon Design Trail
Genuine produced geo-specific, hyperlocal digital marketing through The Icon Design Trail. This low budget high impact strategy enabled Campari to deliver for their key accounts as a major part of the London Design Festival, featuring local bars and restaurant profiles & cocktail recipes in restaurants within a cutting-edge, forward thinking events and show calendar used by a key and influential demographic.
Scotland Re:Designed is a self-initiated project of Genuine founder, Chris Hunt. It exists as an international platform for the best of Scottish fashion, accessories and interior design talent and aims to improve connections and revenue within the sector. Genuine sit behind every aspect of delivering the Scotland Re:Designed project which includes award presentations, runway shows, exhibitions and showcases, panel discussions, one-to-one mentoring plus industry, VIP and media recruitment.
The Big Apple Awards
Producing, Venue Liaison, Touring, Fundraising, Marketing & PR to deliver Caledonia Collective live music gigs in NYC promoting Scotland, and promoting The Big Apple Award on behalf of Nordoff-Robbins Scotland Music Therapy.
Love Your Clothes
One of a kind fashion exhibition and awards presentation supported by Zero Waste Scotland included a visit from international eco-fashion advocate, and Founder and Creator of Fashion Revolution Orsola De Castro.
Wild Turkey included strategic thinking, calling on networks to deliver complete major event activations throughout the UK, introducing the Wild Turkey brand to consumers and drinks professionals, trade and key accounts across the UK through a multi-tiered PR & Marketing campaign.
On-event production & marketing of three new Scottish stores and product launch.
MacGregor and MacDuff London Launch
Genuine were recruited to identify and introduce a target database including Scottish and London bloggers, press, media and influencers to increase brand awareness and drive traffic to the heritage brand's Scottish stores, collections, Shoreditch pop-up store and ongoing kilt-fitting service. Scottish Wedding Directory, Off The Cuff LDN, Country and Town House Magazine, Yahoo Style and WattsWhat Magazine amongst others all got involved, and the London launch evening was featured on Everyday Man, Whimsical Wonderland Weddings and Menswear Style.